Reference: JHB -RM-1
As a Brand Manager, you will report into a Marketing Manager or Marketing Director. You lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication, and activation. On a daily basis, this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging, and marketing mix. Duties & Responsibilities Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & ...