Job Title: Brand Manager

Location: Mumbai Corporate Office

Reporting To: Category Head

Role Overview:

Role holder would be responsible for executing brand strategy and driving consumer demand with the objective of growing brand recall and market share for allocated brand, protecting brand identity, increasing operating profit, and maintaining good brand health in line with the overall marketing strategy for BCCL. The role bearer would help develop the Value Proposition and execute the marketing & branding strategy for the brand to achieve larger organizational objectives.

Key Responsibilities:

Planning, Strategy & Financials

• Design strong value proposition to capture new avenues of expansion, boost market share, and increase brand recall across geographies for the designated brand
• Deve...