The Senior Manager Marketing is responsible for ensuring the Clientèle brand credibility and equity across all communication platforms.

Key Responsibilities

Strategic Requirements

• Marketing strategy aligned to business objectives – set broad strategic objectives and define success measures across all Clientèle products excluding IFA and Investments
• Assess all advertising material in line with business objectives ATL, BTL, Digital, 3rd Party (affiliates).
• Lead communication strategy development aligned to consumer insights and behaviour
• Drive product innovation in collaboration with Product team.
• Align communication needs with product requirements (Life vs General business units)
• Evaluate product offerings to ensure value for clients and shareholders.
• Support strategic initiatives of new distribution channels (Broker and Agency) with relevant marketing material.

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