Responsibilities

• Conduct consumer and market research.
• Identify how our brand is currently positioned in the market versus competitors.
• Design a research-based brand strategy.
• Develop and execute marketing campaigns aimed at communicating our brand message.
• Communicate our brand personality internally and align company around foundational ideas.
• Coordinate with advertising agencies on marketing campaign executions.
• Train and lead marketing team members.
• Measure and report on the success of marketing campaigns.
• Anticipate consumer trends and keep the brand up to date.