The Brand Manager is responsible for developing and implementing regional brand strategies for designated categories (Bakery & Candies / Ready-to-Drink Beverages). This position ensures that brand plans align with global objectives while being tailored to local market dynamics. The role focuses on driving innovation, executing brand-building initiatives, and managing the product portfolio to achieve growth and enhance brand equity across diverse markets.

Key Responsibilities

• Adapt global brand positioning into regional strategies and activation plans.
• Collaborate with country teams to ensure consistent execution and alignment across all consumer touchpoints.
• Oversee assigned innovation projects from concept through launch, ensuring coordination with R&D, Finance, and Supply Chain.
• Track new product performance and propose enhancements as needed.
• Assist in optimizing the product portfolio, including pricing strategies...