Brand Strategy Development

• Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
• Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.
• Conduct thorough market analysis to understand consumer needs trends and competitor strategies.

Campaign Management

• Plan and implement consumer campaigns that effectively communicate the brand's value proposition to target audiences.
• Collaborate with the team to design advertising and promotional campaigns.
• Monitor campaign performance and adjust strategies to meet KPIs and sales targets.

Product Portfolio Management

• Manage the end‑to‑end lifecycle of baby care products from development and launch to ongoing marketing support.
• Collaborate with sales and supply chain teams to ensure products meet market dema...