ABOUT THE ROLE
Nalli is a 95-year-old heritage silk brand with a growing ecommerce business and 80+ retail stores. We need a marketer who can hold two things at once — the discipline of structured brand management and the hands-on ability to grow social channels, run influencer programmes, build retention through email and WhatsApp, and bring a fresh brand lens to how Nalli shows up across digital and physical touchpoints.
This is a hybrid role that spans Nalli.com, our in-house designer label (Designed By Nalli), and retail store marketing support. You need to be equally comfortable writing a brand positioning document and posting an Instagram Story that drives traffic.

KEY RESPONSIBILITIES
Brand strategy & creative
• Own and evolve Nalli’s brand positioning, tone, and visual identity across digital and physical touchpoints.
• Develop campaign concepts for key moments — Diwali, wedding season, festive drops, new collections — grounded in brand insight, not just...