Core Responsibilities

1. Brand Strategy and Creative Direction
   • Develop quarterly brand campaigns that link directly to companys strategic priorities (e.g., Block and Burn Fat Burn Month, Sleep Reset Launch, Hormone Reset Challenge).
   • Define creative concepts, tone of voice, and storytelling across all brand touchpoints.
   • Oversee design and copy team to ensure visual and narrative consistency.
2. Advertising and Growth Campaigns (Meta + Awareness Platforms)
   • Lead company's Meta …