This role is responsible for driving sustainable growth across key brands and core product categories. This role integrates brand strategy, commercial execution, pricing governance, market intelligence, and business development to strengthen market positioning and profitability.

The incumbent will act as the bridge between principals, internal cross-functional teams, and customers to ensure strong brand performance, competitive positioning, and expansion into new channels and opportunities.

• Own and manage assigned key brands and core product portfolios.
• Develop and execute annual brand plans aligned with commercial objectives.
• Monitor brand performance (sales, margin, distribution, penetration, and share).
• Drive brand visibility, positioning, and activation strategies across channels.
• Work closely with principals on brand direction, innovation launches, and performance reviews.
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