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Brand Designer - Nordic SaaS Visual Identity
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singapore, Singapore
Location
singapore
Posted
June 05, 2026
Commute
Local Area
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Job Description
A Nordic SaaS platform is seeking a skilled Brand Designer to create a complete visual identity for a new structured learning management solution. The platform's first market is Norwegian driving schools, but the brand must be versatile enough to expand into other domains where learners progress through a curriculum toward certification. The target audience includes small-business owners and office staff who are evaluating modern alternatives to legacy software. The desired brand aesthetic is Nordic-professional, prioritizing trust and clarity over excitement, and drawing inspiration from brands like Linear, Stripe, Vipps, and Things 3. The visual identity should avoid common clichΓ©s and instead leverage metaphors such as examination, calibration, proofreading marks, and geometric craft. The primary logo must be embroidery-ready, working in a single thread color at small sizes, with limited shading reserved for promotional contexts. Deliverables include a primary mark, horizontal and s...