Role Overview We are looking for a Creative Lead - Design & Strategy who can create, drive, and execute strategy, not just visuals. This is not an execution-only role. We are looking for someone who understands why a design exists, what business problem it solves, and how it supports brand, marketing, and growth objectives. This is a lead-level role for a senior designer who has spent years in an agency environment and is ready to own both design and visual strategy end-to-end. Roles & Responsibilities Co-creating and shaping creative and visual strategy for brands and campaigns Translating brand, marketing, and communication strategy into scalable design systems Leading creative thinking, ideation, and strategic direction, not just following briefs Ensuring design output supports reach, recall, engagement, and brand positioning You will work closely with strategy, content, PR, and