Key Responsibilities: Brand Strategy & Positioning Support the development and evolution of long-term brand positioning, architecture, and strategic growth direction across the portfolio Help define and ensure alignment of visual identity, brand narratives, messaging tones, and communication materials across product categories, channels, and touchpoints Support a stronger consumer-centric approach across branding, innovation, communications, and business decision-making
Marketing Communications & Consumer Engagement Develop and coordinate marketing initiatives to improve brand awareness, product visibility and consumer engagement Support the planning and direction of campaigns, launches, and brand initiatives with clear communication objectives and measurable outcomes Work with internal and external creative partners on content development, campaigns and POSM materials Identify opportunities for meaningful consumer engagement through content, partnerships, activations, PR, and influ...