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Brand and Naming Strategist, AWS Brand Strategy

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Amazon Web Services, Inc.
πŸ“ Seattle, United States
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Location Seattle
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Posted April 12, 2026
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Commute Local Area
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Job Description

AWS powers nearly everything on the internet β€” from the startup that just launched yesterday to
the enterprise that's been running the world's economy for decades. The brand that represents all of that technology? It's still being written, and you could help.
We're hiring a Brand Strategist to join the Creative Marketing team and shape how one of the world's most consequential technology brands names, positions, and presents its product portfolio to the world. This is a role for someone who thinks in systems, leads with data, earns trust from senior stakeholders, and has the courage to say, we should do it differently.

AWS has one of the largest, most complex product portfolios in the world β€” hundreds of services
spanning compute, storage, databases, machine learning, security, developer tools, and more.
Managing that portfolio from a brand perspective isn't just a naming exercise; it's an ongoing act of
strategic architecture. It's intricate, high-stakes w...

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πŸ“ Location Details

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City
Seattle
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Country
United States
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Commute
Local Area

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