Brand education and mentoring experience 40%

• Advocate as an Ambassadorial role, host event/mentoring/training activities based on activation plan & customer needs
• Assist Brand team on developing assets and tools of Drinking strategy/mentoring format/tasting notes/drinking rituals/ VIPs engagement experience
• Recruit & convert Key influencers and HWNIs through trial & brand education, with deep understanding of HWNIs/luxury VIPs insight
• Responsible for observing and reporting new trends in the industry and competitor activities to the Brand Teams, in particular by maintaining a social media monitoring of Red Breast & Irish Malts & Craft Malts and relevant trends, and following offline category consumption trends

Business development and new opportunity sourcing 60%

• Uncover consumer insights on target audience behaviors, preferences and unmet needs for Red Breast & Irish Malts & C...