*Please note this role would be for Softsens Division.

Key Responsibilities:

Brand Activation

• Plan and execute brand activation campaigns (BTL activities, in-store promotions, events, trade activations)
• Collaborate with sales, marketing, and external agencies for seamless campaign execution
• Ensure brand consistency and visibility across all touchpoints
• Monitor and evaluate campaign effectiveness and ROI
• Support new product launches through impactful activation strategies
• Manage vendors and agencies, including negotiations and execution timelines

Training & Capability Building

• Design and deliver product and brand training programs for sales teams, promoters, and distributors
• Conduct on-ground training sessions during activations to ensure correct brand messaging