Shape innovative brand strategies in healthcare at BGB Group as a Vice President. This role focuses on storytelling that clarifies complex themes and drives impactful communication.
As VP of Brand Strategy, you will harness your curiosity and creativity to uncover insights from clinical and market data. By transforming these insights into strategic narratives, you'll guide teams and clients in making pivotal decisions. Collaboration with creative and medical teams will be essential to develop a cohesive strategic vision.
Key Responsibilities:
• Partner with clients to navigate complex brand strategies
• Spot insights in HCP and patient journeys through analysis
• Write clear, compelling briefs to inspire creative teams
• Integrate strategy across brand and content channels
• Mentor and elevate strategist capabilities within the team
Requirements:
• ~8 years' brand strategy experience in pharma or healthcare
• Proven record of insight-driven, impactful work...