Drive impactful marketing efforts as a Demand Generation Specialist at Barkman Concrete Ltd. in Steinbach, MB. Pursue qualified lead generation through effective marketing funnel management and optimization techniques.
Barkman Concrete Ltd., recognized as one of Canada’s Best Managed Companies, invites applications for a Demand Generation Specialist on its Marketing team. In this role, you will own lead generation and marketing funnel performance, using data-driven strategies to convert site traffic into valuable leads. Your skill set in A/B testing and digital campaign execution will significantly contribute to team success.
Key Responsibilities:
• Manage lead generation targets for assigned segments
• Create and optimize marketing funnels and CTAs
• Oversee performance-focused digital campaigns
• Monitor conversion rates and optimize website performance
• Report on lead quality and campaign performance
Requirements:
• 2–5 years’ experience in demand generat...