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B2B Marketing Lead: Strategy & Commercial Growth
Communicate Finance
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Remote, South-Africa
Location
Remote
Posted
June 19, 2026
Commute
Local Area
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Job Description
Responsibilities:
- Strategic Ownership: Architecting a unified B2B approach that bridges brand perception with hard commercial targets and go-to-market velocity
- Commercial Activation: Orchestrating the full mixโbrand storytelling, product launches, field enablement, and partner ecosystemsโto ensure every activity ladders up to revenue
- Lifecycle Focus: Implementing programs that don't just acquire logos but deepen engagement, streamline onboarding, and expand lifetime value
- Data Rigor: Installing a measurement framework that tracks ROI with the same precision as brand health, ensuring the business understands the 'why' behind every result
- Leadership & Influence: Nurturing a team culture of high trust and accountability while navigating a matrixed environment with Sales, Product, and Data peers
Skills & Experience (Not Negotiable)
- 8+ years in the marketing field, with a significant portion spent ...