Role Purpose:

This role will be responsible for driving end-to-end Gross Adds strategy and execution for pSIM & eSIM (Prepaid & Postpaid) and FWA acquisition through IOH owned digital channels, incl. but not limited to IM3 & 3ID official websites im3shop.ioh.co.id and perdana.tri.co.id, official WhatsApp account and owned apps Bima+ & MyIM3.

Scope of Work:

Program & Campaign Strategy

• Develop end-to-end campaign strategies for owned channels (IM3 & Bima+) aligned with business objectives (acquisition, retention, monetization).
• Translate business goals into measurable and scalable campaign roadmaps.
• Identify growth opportunities based on customer

Deliverables: Quarterly & annual campaign roadmap aligned with business targets; clearly defined campaign objectives & KPI framework; documented growth opportunities & strategic initiatives pipelin...