Elevate brand engagement as the Audience Strategy Manager at Starcom. This integral role drives audience insights and strategies using data and collaboration across media platforms.
Starcom is seeking a Manager of Audience Strategy to connect data-driven insights with actionable audience solutions. With a focus on audience segmentation and digital marketing, this mid-level position requires expertise in research methodologies and advertising technology. You'll collaborate with media planners and activation specialists to ensure effective implementation of audience strategies across both digital and traditional channels.
Key Responsibilities:
• Support planning teams with audience insights and presentations
• Translate client objectives into effective audience strategies
• Manage audience creations using platforms like Lotame
• Analyze audiences with tools like Vividata and GWI
• Lead client communication on strategies and performance
Requirements:
• Bachelor’...