Lead personalized marketing strategies as the Associate Vice President of the 1:1 Marketing Practice at TD in Toronto. This role focuses on community building and improving marketing efficacy across channels.
Reporting to the Vice President of Growth Marketing, you will shape the 1:1 marketing vision and empower a community of experts. Your extensive experience in direct marketing will help define standards, enhance collaboration, and drive effective execution while fostering a high-performance culture among your team.
Key Responsibilities:
• Define standards, templates, and roadmap for 1:1 marketing
• Build and sustain a community of marketing subject matter experts
• Oversee disciplined intake and execution of marketing strategies
• Guide targeting approaches using data-driven insights
• Lead improvements to marketing processes and scalability
Requirements:
• 15+ years in 1:1/direct marketing within financial services
• Proven leadership in marketing str...