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Associate Marketing Director - Digital and Consumer Connections
Abbott
📍
Taguig City, Philippines
Location
Taguig City
Posted
June 20, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
**Primary Function**
Drive digital transformation for Abbott Nutrition (ANI) Philippines through developing profound understanding of the digital consumer journey and leverage the digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and engagement.
+ Oversee development and execution of annual activation & CRM plans across all brands with clear KPI’s and participate as required in presentations to Abbott senior management.
+ Creates and oversees the execution of end to end consumer journey to maximize consumer lifetime value
+ Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary
**Major Responsibilities**
**Digital**
To guide the brand teams in development & execution of best in class digital campaigns with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the agreed KPI’s & ROI tar...
Drive digital transformation for Abbott Nutrition (ANI) Philippines through developing profound understanding of the digital consumer journey and leverage the digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and engagement.
+ Oversee development and execution of annual activation & CRM plans across all brands with clear KPI’s and participate as required in presentations to Abbott senior management.
+ Creates and oversees the execution of end to end consumer journey to maximize consumer lifetime value
+ Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary
**Major Responsibilities**
**Digital**
To guide the brand teams in development & execution of best in class digital campaigns with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the agreed KPI’s & ROI tar...