The role of the art director in advertising is to add aesthetic value and clarity to an advertising idea. In this course, students will explore visual communication theory, and how advertising art direction works to enhance advertising campaigns, adding value, clarity and differentiation in crowded media environments.

This practical course integrates communication theory, visualization, and art direction practice as students translate conceptual creative advertising ideas into art-directed executions across various advertising channels and contexts. Students will explore social, ethical and environmental issues relevant to art direction, and the currency of visual media in contemporary global advertising.

• A Ph.D or Master's Degree in a Communications-related discipline from a reputable university.
• At least 2 years of relevant teaching experience at the tertiary level is preferred.
• 5 years of relevant work experience ...