Summary
The Associate Director, Product/Category/Segment Marketing is responsible for defining and strengthening the market position of assigned products or brands within the broader product strategy. This role combines market research, competitor analysis, and collaboration with sales teams to drive impactful marketing initiatives that enhance product awareness, adoption, and revenue growth. Beyond go-to-market execution, the Associate Director ensures products meet evolving market needs, leveraging insights to influence future product direction. The role also involves articulating product benefits, delivering compelling customer messaging, and representing the brand through demonstrations, presentations, and marketing collateral. Key Responsibilities
Portfolio Management:
Lead governance and delivery of significant projects and programs, ensuring outcomes are clearly defined and achieved.
Product & Solution Development:
Evaluate feasibility and relevance of complex pro...