Overview Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Role and Responsibilities

Goal Setting:

Associate Directors set the goals for every client engagement in their pod.

Best Practices:

Ensure that each client follows best practices across all channels and mediums, including:

LTV:CAC modeling

Customer Generation

Share of SERP

Functional Content

Breakdown Barriers:

Identify moments of approval and support strategists in earning a yes. Ensure roadblocks are addressed in 1x1 conversations and develop action plans to remove obstacles.

Accountability:

Build structure, create cadence, support proactively, and empower the team with clear and concise communication and expectation setting.

Goals

NSM Attainment:

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