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The Associate Director, Product Marketing Develops, directs, and executes the go-to-market approach for a significant product or product category. The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s).
The Associate Director, Product Marketing Creates the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer. Works with Product Managers to establish product launch and adoption strategies, including product direction, advertising, packaging, pricing, and future product development. Plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services. Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, or partners with Marketing teams to do so. Assesses prod...