Associate Director, Advanced Analytics, US Specialty Care
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About the Job
The Associate Director, Advanced Analytics – US Specialty Care will serve as the analytics lead for the US Specialty Care portfolio (non-Dupixent brands), responsible for predictive analytics, marketing effectiveness measurement, and budget optimization across multiple therapeutic areas via various datasets (including claims data, internal salesforce, and digital media data). This individual will leverage AI/ML models and marketing mix methodologies to generate actionable insights that drive promotional effectiveness and inform strategic resource allocation decisions. This role sits within the GTMC (Go-to-Market Capabilities) NA Organization, within the Insights & Analytics pillar.
This role will be an integral partner to US Specialty Care Brand, Commercial, and Media teams, helping to answer both the “why” questions via driver analyses and the “what next” questions through marketing mix insig...