**Job Description:**

**Job Summary**

The Associate Digital Platform Manager – Marketing Technology helps align marketing strategy with scalable technology solutions to drive efficient, data-informed customer engagement. This role supports the evolution of Milwaukee Tool’s marketing technology ecosystem by optimizing platform capabilities, advancing lifecycle engagement, and enabling more personalized customer experiences across channels.

Acting as a key bridge between Marketing, Digital, Analytics, and IT, this individual helps translate business needs into technical solutions, supports platform prioritization and governance, and drives initiatives from intake through implementation.

Operating at the intersection of marketing, technology, and analytics, this role partners cross-functionally to improve platform performance, strengthen data-driven decision making, and enable modern customer engagement capabilities powered by first-party data.

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