Key Responsibilities:
Plan and execute integrated marketing campaigns and brand activations across both online and offline channels. Manage social media strategy, including content calendar planning, content development, and community engagement. Ensure consistent brand identity, tone, and messaging across all touchpoints. Lead visual merchandising and trade marketing activities for retail stores, distributors, and showroom environments. Develop, adapt, and localize marketing collateral suitable for Singapore and Malaysia markets. Oversee day-to-day marketing operations, coordination with agencies, suppliers, and vendors. Analyze campaign performance and consumer engagement to refine strategies and improve ROI.