The Department

The Racing Marketing team is responsible to build 360 degree brand & marketing strategy to emotionally connect to our current and future target audiences. The department will elaborate storytellings that can “Simplify & Amplify, Rejuvenate & Dramatize” Horse Racing for the next generation of racing fans and the Gen Z. The department will develop a more consumer centric approach to market Racing as a Sport through engaging lifestyle content and creative stories about horses, jockeys, owners and trainers; stories that resonate with younger audiences and renew interest in racing as a sport. The mission of the department is to build long term strategic approach to the Racing Calendar, Major Race day Events and Sponsorship, enabling all segments and BU’s to syndicate aligned content, activations, visual ID and messaging, thereby reaching broader targeted audiences in a more consistent and impactful manner. The department will develop unique posi...