• Plan and run generative and evaluative research (interviews, usability tests, field studies) to uncover real user problems.
• Synthesise insights into clear findings that shape product direction and validate or challenge assumptions.
• Lead design on cross-functional teams, from concept to high-fidelity, with a systems-thinking mindset and scalability in mind.
• Craft workflows, wireframes, prototypes, and high-fidelity designs that align teams around a coherent user experience.
• Design and run co-creation workshops: journey mapping, design studios, critiques with clients and mixed stakeholder groups.
• Present work to senior leadership; facilitate alignment sessions that drive decisions..
• Coach client designers through daily pairing; tailor enablement to individual strengths, gaps, and learning styles.
• Create psychological safety for teams to experiment, give constructive feedback, and continuously raise design craft.

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