This role supports the Group Product Development and Management function by driving an insight-led, strategically aligned product portfolio that supports Eu Yan Sang's long-term growth. Reporting to the Senior Manager with a dotted-line to the Head of Growth, the Assistant Manager contributes to the New Product Development (NPD) roadmap, category expansion, and lifecycle management by translating consumer insights, market intelligence, and performance data into actionable product strategies that deliver sustainable growth and profitability across markets.

Operating at the intersection of consumer insights, product strategy, regulatory compliance, and commercial planning, the role provides analytics-driven support for decision-making and leads cross-functional collaboration to ensure product initiatives are relevant, scalable, and compliant. A key focus is driving the eCommerce NPD pipeline by identifying digital-first opportunities grounded in consumer demand and optimised ...