Job Title: Assistant Manager, Customer Insights & Analytics Location:
Singapore Reports to:
Head of Customer and Portfolio Development
Role Overview As the Assistant Manager of Customer Insights & Analytics, you will turn raw data into actionable strategies. You will use various data sources, like retail metrics and internal CRM data, to understand consumer behavior. Your goal is to create clear stories from complex data that help grow our categories and strengthen retail partnerships.
Key Responsibilities
1. Customer Insights and Data Synthesis Design and lead end-to-end consumer insight initiatives that convert customer behaviors, attitudes, and unmet needs into actionable commercial strategies by managing both quantitative and qualitative research programs, including surveys, interviews, and focus groups, to generate evidence-based recommendations that drive business growth. Translate complex data analytics into compelling narratives, easy-to-read insight reports with...