JOB TITLE:
Assistant Manager - Brand & Content
PURPOSE:
The Assistant Manager - Brand & Content is responsible for shaping, protecting, and elevating the company’s brand voice across all external communication channels. In a custom software development services environment, this role will lead the development of high-impact content that communicates the company’s technical expertise, delivery capabilities, and business value to prospective clients, partners, and the broader market. The role ensures consistency in messaging, strengthens brand positioning, and supports business growth through strategic, credible, and conversion-focused content.
KEY RESPONSIBILTIES:
Brand Governance & Tone Management
Serve as the primary custodian of the brand’s voice, ensuring all external communications project a tone of trusted intelligence and professional authority.
Develop and enforce brand guidelines across all touchpoints, ensuring consistency in messaging, terminology,...