Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with customers
• Collaborate with other departments i.e Rooms Sales & F&B in creating effective marketing campaigns.
• Optimise website performance including organic traffic bounce rate and conversion rates to improve user experience and drive lead generation.
• Plan and monitor the ongoing Novotel Sharjah presence on social media (LinkedIn Facebook Google etc.)
• Launch optimized online adverts through Google Adwords Facebook etc. to increase Novotel Sharjah and brand awareness
• Be actively involved in SEO efforts (keyword image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google ...