The incumbent is responsible for the development and execution ofmarketing communication and advertising programs of Prada Group topromote corporate image and drive business results.

Responsibilities:

• Maximize media coverage for prints, digital and social media
• Implement and manage promotion event campaigns to maximize business potential;
• Prepare all public statements, press release, interview replies on behalf of the Company;
• Developand maintain close contact with all media to maximize editorialcoverage, co-ordinate every aspect of PR events and advertisingcampaigns;
• Develop relationships with celebrities, media and external parties
• Prepare local Communications department budget and monitor expenses.
• Conduct market research on newly developed areas for advertising and communications planning;
• Presentnew collections to editors in press to enh...