PRINCIPAL RESPONSIBILITIES

Responsible for planning, leading, organizing and controlling the various marketing activities of his/her assigned brand/s. Assist the Brand Manager or Marketing Manager in managing a brand portfolio within a category to ensure the achievement of sales, profit, market share and over-all business objectives of the brands. Performs regular assessment of market development, competitive activities, business opportunities, price movements, and trade performances and makes informed decisions that are deemed advantageous for brand building, sustained market penetration and business growth.

SPECIFICRESPONSIBILITIES

1. Assists in developing the long and short term marketing strategies and plans of specific, 5-year business plan, and annual marketing plans for each of his/her assigned brands. Oversees the implementation of these strategies and plans with respect to Product, Pricing, Promotions and Placement (distribution)
2. Ensur...