Category Business Planning: Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections Brand Planning: Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health Portfolio Planning: Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio New Product/ Product Extension Planning, Development and Launch: Gather inputs from market research data, consumer insights for preparation new product brief Assist the Brand Manager in preparing the product brief Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team; Conduct field visits to validate the results of CPT Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new pr...