Short Summary

Own end-to-end App Store Optimization of our product on the Apple App Store and Google Play Store. Your mission is to make app discoverable for both brand and non-brand searches, improve organic impressions and installs, increase product-page conversion, and protect downstream user quality. You will lead keyword research, metadata, screenshots/video strategy, experiments, localization, ratings/reviews, and weekly ASO reporting.

This scope is practical for one strong individual contributor because Apple and Google both provide built-in experimentation, analytics, localization, ratings, and custom-page capabilities that can be managed centrally.

Role responsibilities

• Audit current App Store and Google Play discoverability, rankings, metadata quality, category fit, creative conversion, ratings/reviews, and competitor positioning.
• Build and maintain a keyword strategy across brand, feature, problem, use-case, competitor-adja...