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Job Description
SEO/GEO Specialist (Manager)
About the job
Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search),raising brand awareness,andsupporting lead generationglobally.
The SEO & GEO Specialist(Manager)willworkclosely with globalcrossfunctionalteams (e.g.,Content,Design,Analytics, IT, and local markets), andplay a key role in enabling this growth by supportingBAU activities andprojectsend-to-end—from gathering SEO/GEO requirementsthroughprioritizationandsequencing, progress management across technical and contentSEO/GEO, coordinating delivery timelines, and ensuring a smooth rollout with minimal risk.
Position Responsibilities:
Work as part of the SEO/GEO workstream, managing delivery timelines and progress through project management tools; managing stakeholder expectations; and conducting QA and launch monitoring.