Key Responsibilities:

1. Brand Visual Identity: Develop and maintain a solid and cohesive visual identity for the brand across

all platforms, ensuring consistency in design elements, color schemes, and typography.

2. Campaign Conceptualization: Lead the creative development of collection campaigns, collaborating

with marketing and merchandising teams to align with business objectives while maintaining high

creativity and innovation.

3. Team Leadership: Manage and inspire a team of designers, photographers, and other creative

professionals, fostering a collaborative and dynamic work environment.

4. Art Direction: Provide clear artistic direction for photoshoots, videos, website wireframes, offline

collaterals, store window designs, and other creative projects, ensuring alignment with brand aesthetics

and messaging.

5. Trend Analysis: Monitor industry trends, consumer behavior, and the competitive landscape to i...