Responsibilities

• Lead visual identity and brand guideline development across our brand portfolio
• Art-direct all product, lifestyle, and campaign photography — including casting input, location scouting, on-set direction, and post-production oversight
• Develop key visuals and creative concepts for hero product launches, seasonal campaigns, and major retail moments
• Own the visual execution of catalogues, lookbooks, and all printed collateral
• Direct e-commerce creative across our websites and marketplaces (Shopee, Lazada, Tokopedia, TikTok Shop) — banners, product imagery, landing pages, livestream visuals
• Develop in-store, POSM, and retail visual systems for both flagship spaces and partner stores
• Oversee packaging design and product launch assets in partnership with brand and product teams
• Direct video and motion content for social, e-commerce, and retail screens
• Manage and develop the in-house...