**Overview**

**The Role of the Art Director**
Working with a copywriter, the Art Director is required to work as a creative team on assigned agency projects. Along with the creative head, copywriter and accounts servicing team, you are responsible for creating and executing creative visuals to meet client’s objectives stated in assigned brief/s. The senior art director’s role is ultimately to facilitate delivery of all creative execution of any given idea or project to meet stipulated deadlines, timelines and meetings with clients

**The Responsibilities** **of the Art Director**

**To the role:**

+ Develop concepts for projects and integrated campaigns
+ Formulate integrated creative strategy using multiple media and channels (ATL/BTL/Ambient/Digital/Activation/Ambient/etc)
+ Ensure concept to execution viability where all suggested execution can be achieved at final stage
+ To pursue the best craft, design and layout for relevant execut...