Job Summary:

Area Sales Manager (GT) will be responsible for driving sales growth, managing distributor network, expanding market coverage, and achieving primary & secondary sales targets in the assigned territory under the General Trade channel.

Key Responsibilities:

1. 
   

   Achieve monthly, quarterly & annual sales targets.

   
   


2. 
   

   Appoint & manage distributors in the assigned area.

   
   


3. 
   

   Ensure effective coverage of retailers, wholesalers & sub-stockists.

   
   


4. 
   

   Monitor secondary sales and ensure stock availability in the market.

   
   


5. 
   

   Plan and execute trade schemes, promotions & visibility drives.

   
   


6. 
   

   Lead and supervise Sales Officers / Sales Representatives.

   
   


7. 
   

   Maintain strong relationships with distributors & key retailers.

   
   


8. 
   

   Monitor compe...