We are seeking a professional and results-driven Area Sales Manager – Retail to drive regional sales growth and strengthen customer relationships. The successful candidate will lead sales teams, manage key accounts, and ensure the consistent achievement of business targets.

Key Responsibilities Develop and maintain strong relationships with key customers and buying groups. Drive revenue growth through effective sales planning and new business development. Set, monitor, and achieve sales targets; conduct regular performance reviews. Manage promotions, pricing, and ensure effective in-store execution. Oversee stock management, credit processes, and financial controls. Lead, coach, and manage sales representatives and agents. Analyse sales performance and provide regular reports and insights. Ensure effective territory management and field operations. Maintain up-to-date product knowledge and monitor competitor activity. Track daily, weekly, and monthly sales, including managem...