• Providing in-depth analysis to business unit on how to grow the assigned portfolio and new market development starting with AP region, in his/her course of analysis.
• Maintaining and enhancing technical expertise through high linkage with R&D and Engineering to expedite revenue growth.
• Influencing critical Design-In activities with identified key customers and channels.
• In‑depth market research, product concept/definition and product life‑cycle management.
• Initiating marketing programs and promotion with channel partners to optimize push‑pull strategy through channels.
• Development of sales tools and documentation to complement programs initiated.

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