Take the helm of Appfire's demand generation efforts as Vice President in Canada, focusing on modern, data-driven marketing practices. Lead the charge in achieving sustainable ARR growth through innovative strategies.
In this pivotal full-time position, you'll create and implement a comprehensive global demand generation strategy. You’ll be instrumental in enhancing the adoption of Appfire products across major platforms like AWS and Atlassian. Your role is central to influencing marketing outcomes while working with sales, channel, and product teams across the organization.
Key Responsibilities:
• Develop a scalable demand generation strategy for varied markets
• Execute multi-channel marketing campaigns successfully
• Monitor full-funnel performance from leads to revenue
• Coordinate lead follow-up with inside sales teams
• Ensure compliance and governance in marketing activities
Requirements:
• 10+ years of experience in demand generation leadership in B2B...