Overview:

The Promotions Specialist is responsible for conceptualizing, implementing, and managing promotional activities that drive customer engagement, sales, and brand visibility across DITO’s digital channels. The role focuses on executing end-to-end promotion plans—from ideation to post-campaign analysis—ensuring alignment with marketing objectives, product launches, and customer acquisition goals. Working closely with product, platform, and marketing teams, the Promotions Specialist ensures that all digital promotions are compelling, well-executed, and optimized for maximum impact.

FUNCTION AND RESPONSIBILITIES:

1. Promotion Planning and Ideation

• Develop and propose digital promotion concepts aligned with product strategies, seasonal events, and campaign calendars. Identify opportunities to boost engagement and conversion through creative promotional mechanics and bundles.