Key Responsibilities

• Collect, analyze, and interpret large marketing and customer data sets to identify trends, opportunities, and areas for improvement
• Integrate multiple data sources to enable a holistic, cross-channel view of the customer
• Execute, monitor, evaluate campaign performance and provide insights for optimization
• Prepare reports, dashboards, and presentations for stakeholders to support decision-making
• Conduct complex ad-hoc analyses to drive METRO’s business objectives
• Collaborate with cross-functional and country CRM/marketing teams to align activities with business objectives
• Ideate and launch tier systems, points-based rewards, and exclusive membership tiers, Upsell cross sell.
• Ensure data accuracy and maintain structured documentation for analysis process

Continuous improvement:

• Proactively identify process improvement...