Own Amazon advertising performance for our brands, drive profitable growth, and gradually build in-house AMS capability. Success in this role means improving efficiency, scaling revenue responsibly, and becoming the central in-house owner of Amazon advertising as the portfolio grows. Responsibilities Own Amazon advertising strategy across assigned brands and categories. Work with the current external agency to plan, review and improve campaign performance. Define campaign structure, keyword priorities, budget allocation and performance guardrails. Track and improve key ad metrics such as ACOS, TACOS, CTR, CVR, CPC and ROAS . Align ads with pricing, promotions, events, hero SKUs and stock availability. Work with internal and external creative/content partners on ad creatives, A content and listing improvements. Build simple and sharp weekly / monthly performance reports with clear action points. Identify opportunities for keyword expansion, ranking improvement, portfolio clean-up and sp...